Case study
Bulldog Winch
A long-term growth partnership with an off-road recovery brand and the national retailers that stock it.
One connected growth system replaced a scattered marketing footprint — and the retailers started seeing measurable customer action.
- 795,643Paid media impressions
- 17,449Paid clicks and link clicks
- 370,088Organic Facebook views
- 33,230Instagram accounts reached
Reporting window 5 July - 3 August 2026
View sources and methodology
Sourced results
Reporting window 5 July - 3 August 2026Data through August 3, 2026 · verification date pending
Paid media
- 795,643Paid media impressionsSource: Google Ads + Meta
- 17,449Paid clicks and link clicksSource: Google Ads + Meta
Organic social
- 370,088Organic Facebook viewsSource: Facebook
- 33,230Instagram accounts reachedSource: Instagram
- 96.1%Instagram views from non-followersSource: Instagram
Production
- 52Campaign creative assetsSource: Production records
First full month of measurable results. These are different kinds of measurement and are not directly comparable to one another.
Figures are reported from the platforms named against each metric and have not yet been independently re-verified. A separate, later August 2026 reporting period exists and is held back from this page: it measures different things over different windows, and combining the two would mislead. No revenue or return figure is claimed.
The challenge
Bulldog Winch had already earned its reputation in the field. What it did not have was one connected marketing system. Campaigns ran in parallel without a strategic spine, so effort was spent without compounding.
What JJM did
- Unified paid and organic into a single coordinated architecture instead of parallel campaigns
- Built a reusable creative library so one effort produced assets for every placement
- Pointed the whole system at what retailers actually needed to sell through
What changed
The brand reached far more of the right people, and the activity started showing up as behaviour rather than impressions alone. Just as importantly, the reporting became honest enough to act on: when one platform's numbers looked inflated, the spend behind them was paused rather than celebrated.