Author
Joseph James
Founder and chief strategist, JJM Agency.
Twenty years in marketing, most of it spent watching good businesses get bad advice. Joseph founded JJM to do both halves of the job: the argument and the execution.
He writes The Leadership Review, generally about the gap between what marketing claims and what it delivers.
Articles
- Congratulations. You Cloned Yourself. Now What?
- The Great Reconnection
- Why AI Isn't Going to Kill Us All, But Probably Should
- Why Nobody Trusts Marketing Agencies Anymore
- The Death of the Follower
- The Clock Is Ticking: AI Has Become the New Gatekeeper
- The Scalpel Does Not Make the Surgeon
- The Partnership Curve