Author
Joseph Rochel
Founder & CEO, JJM Agency.
Twenty years in marketing, most of it spent watching good businesses get bad advice. Joseph founded JJM to do both halves of the job: the argument and the execution.
He writes The Leadership Review, generally about the gap between what marketing claims and what it delivers.
Articles
- Finding the Property Is Only the Beginning
- Congratulations. You Cloned Yourself. Now What?
- The Great Reconnection
- Ask Amanda: Style, Reinvented
- Why AI Isn't Going to Kill Us All, But Probably Should
- Why Nobody Trusts Marketing Agencies Anymore
- The Death of the Follower
- The Clock Is Ticking: AI Has Become the New Gatekeeper
- The Scalpel Does Not Make the Surgeon
- The Partnership Curve